Top 5 Communication Apps Performance in Madagascar, Q4 2023

In the fourth quarter of 2023, the top five communication apps in Madagascar demonstrated diverse trends in weekly downloads, revenue, and active users. Below, we explore the performance metrics for each app, based on data from Sensor Tower.

Discord - Talk, Play, Hang Out from Discord Inc. saw a steady weekly revenue, peaking at $108 in the final week of December. Downloads fluctuated, reaching a high of 470 in mid-November, while active users ranged from 5.8K to 6.3K, peaking in mid-December.

Snapchat by Snap Inc. experienced a consistent increase in weekly revenue, culminating in $53 in the last week of December. Weekly downloads varied, with a maximum of 8.6K in early November. Active users showed a general upward trend, starting at 140K and reaching approximately 152K by the end of the quarter.

Telegram from Telegram FZ-LLC maintained stable revenue throughout the quarter, with a peak of $30 in the last week of December. Downloads saw significant growth, particularly in early December, hitting 6.5K. Active users remained relatively stable, averaging around 135K but showing a slight decline towards the end of December.

imo-International Calls & Chat by imo.im exhibited consistent weekly revenue, hovering around $14-$15. Downloads saw a peak of 677 in early December. Active users fluctuated slightly, peaking at 10.3K in early December and ending the quarter at around 9.1K.

Truecaller: AI Call Blocker from Truecaller showed consistent revenue, with a peak of $18 in mid-November. Downloads were relatively stable, with a peak of 114 in early November. Active users saw a slight decline, starting at 9.5K in late September and ending at around 9.4K by the end of December.

These insights are based on Sensor Tower data. For more detailed analysis and insights, visit Sensor Tower.